There are some social and digital trends which seem to hit like an avalanche, and others that build quietly and don’t go away. I wanted to share this list, as a bit of a combination of both types, originally written for The Communications Council of Australia. You can substitute “social” with “digital” because there’s not much happening in the digital world without social integration of some sort.
Since November 2009 geo location aware social services are hotting up. Foursquare, launched 50 cities (including Australia) outside of the US, it’s mobile app makes geo location social a fun game. Twitter has had a tweet your location also since Nov 09 and Facebook’s soon to launch “Places” tab has been described as a Foursquare killer Google is trying to catch up with Latitude while SimpleGeo rakes in the venture capital, describing itself as “iTunes for geodata”
- Social shopping.
Facebook reworked Facebook Connect into a super simple to implement Open Graph and its already changing the way most destination sites interact with their users. The biggest innovations will be in “socialising” the online shopping experience – seeing what your friends like and buy. A great version can be seen at Levis US store.
- Using a Facebook Page instead of a microsite.
After the launch of the the new logo and look in Australia and the success of Hit Refresh, Pepsi Australia dispensed with their website and now run the Pepsi Australia Facebook Page as a customer engagement hub.
- Blogs are everywhere
Blogspot, WordPress, Posterous, Tumblr, the blogging platforms just keep getting easier and more flexible. The amount of blogs increase every year as brands, companies and individuals are using blogs to optimise their SEO and express their opinions. Technorati’s State of the Blogosphere 2009 describes 4% of blogs as “corporate” while BlogPulse has indexed more than 126 million blogs.
- Would you like an app with that? iPhone and iPad apps go from strength to strength.
The phone game changer is now the “tablet” device game changer. Magazine and newspaper publishers like WIRED magazine, The Australian, The Sydney Morning Herald and GQ are hoping iPad and iPhone subscriptions will keep people engaged on new platforms, and boost interest in content that’s flagging in a printed format. So far, the initial edition of WIRED for iPad is outselling the print edition. iPads will change the way people consume content, whereas iPhone will continue to influence the way people create social content on the go. The most popular camera on Flickr is still the iPhone 3G
What do you think the other digital trends we should be watching?