Been thinking a lot about customer service since the last post, and the newest “I’m a Mac” ads sum it up really well. Anyone who ever goes to an Apple store Genius bar is an instant convert to the genuine customer service they experience. Formula includes getting passionate people to work for you, then putting them in a store environment where customers and potential customers alike can ask them absolutely anything Mac related, iPhone related & iPod related. And it’s free. Apple have the “giving it away for free to build customer brand advocacy” down pat. They have millions of brand evangelists telling everyone how fantastic Apple is. Go and check out the Genius bar for yourself. Don’t just take my word for it.