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  • http://theblogofcarl.wordpress.com Carl

    Hey Tip,

    Some interesting findings here. What monitoring tool are you using – it looks rather pretty.

    C

  • http://www.digitaltip.com.au tiphereth

    Hi Carl, I use Alterian SM2 – and these aren't event the pretty graphs, just the standard ones! There's a lot of flexibility with it and you can export the data and DIY charts too.

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  • http://twitter.com/leshannepretty Leshanne Pretty

    I think it would be quite in line with Gillard's “Moving Forward” motto if she utilised the strengths of new media beyond simply broadcasting campaign messages!

    From the graphs that you've shown, it looks as though there is enough interest online to see what both candidates are willing to do with their social media presence. I definitely think that the political party more willing to address issues within the social arena will win more brownie points with voters. It could make them appear more transparent, approachable and in touch with their constituents if this is managed well.

    The exciting part is seeing if anyone is up for the challenge and whether their social media strategies develop over the course of the election. Welcome to Election 2.0!

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  • http://returnon.wordpress.com OscarN

    Disappointing that both parties are broadcasting linearly instead of taking advantage of the back and forth of true social media, an incredibly potent political tool. I have no doubt parties would earn brownie points for directly weighing in on these online debates. They have the potential to sway fence sitters with a community management strategy.

    I produced some of the Kevin07 videos for YouTube. Rudd was lauded at the time for the innovation, despite following directly in Obama's campaign. But unlike Obama, communication moved in only one direction. The only responses Rudd gave were the typical bitchy political baiting marring Australian politics. We don't want to hear schoolyard arguments, we want to hear our questions answered.

    Vibewire has launched a great youth election reporting platform in collaboration with Google called ElectionWIRE. They have reporters on the ground in capital cities posting YouTube videos and blog posts on the election. Another forum offering politicians a feel of the pulse they'll undoubtedly ignore.

  • http://www.digitaltip.com.au tiphereth

    Thanks for your comment Leshanne. I agree – if there were active and relevant responses from either Party in social channels we would feel that they were listening to us rather than talking at us. Nearly a week after my analysis, there has been a minor effort from Labor Connect to respond via Facebook and Twitter. It seems very tokenistic (i.e. only 1 or 2 @replies a day and one or two responses in Facebook) considering the huge volume of comments raging. Still better than Liberals who continue to ignore everything that's going on. Let's see what happens next!

  • http://www.getinthehotspot.com/ Annabel, Get In The Hot Spot

    It will have a massive impact. From my perspective Twitter took Rudd out. All the journos were desperate to get rid of him so they could go to bed. That made it seem like a fait accompli…. and then it was:)

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