Signed Finds – how social can drive retail and charity engagement
Signed Finds is a new social media marketing initiative for Vinnies, a.k.a St Vincent de Paul. The premise is simple: get Australian and international musicians and bands to sign and donate their t-shirts, with a photo of said musician holding up the signed tee. Then the t-shirts get hidden in a Vinnies retail store, the [...]
Measuring social media influence
Greenpeace Australia came and did a presentation for Social Media Club Sydney, about the social media component for their global campaign to get Nestlé to stop buying unsustainable palm oil from Sinar Mas, a global supplier that was destroying the south east Asian rainforests where orangutan’s were being threatened. I ran a social media analysis using Alterian SM2 to see how the Kit Kat brand in Australia was affected by Greenpeace campaign. The results show a clear negative impact on Kit Kat’s brand sentiment, that’s clearly attributable to Greenpeace’s localising the campaign.
