How do you measure social media app traffic?
There is now more activity in the “internet of apps” than on the “traditional” web. Most of this is invisible to marketers. Isn’t it about time we rethought how we measure digital activity?
11 social media marketing trends for 2011
Yes its February, but part of the reason this is so late is because of the launches that have been pumping out in the last few weeks. So with 11 months left of the year, I figured its a good time to look at the trends shaping the rest of 2011.
Mobile phones are changing the way we use social media
This infographic confirms what we already know: global access to social sites and networks via mobile phones is growing at a rate even higher than the uptake of smart phones . My favourite statistics from this:
* People who use Facebook on their phones are twice as active than non-mobile users.
* Growth in mobile access to Facebook grew by 112% year on year whereas Twitter access via mobile grew 347%
iPhones dominate Australian mobile internet
Recent statistics show the iPhone and iPod touch is dominant operating system – 93% of phones or mobile devices accessing the internet in Australia and NZ are iPhone iOS. Is Australia & NZ heavy iPhone penetration because Blackberry and other smart phones didn’t have much mainstream uptake prior to iPhone release? Or is it because Australians are the heaviest users of social networks and social usage continues as the fastest growing mobile category?
5 social media trends to watch
photo credit: cycle60 There are some social and digital trends which seem to hit like an avalanche, and others that build quietly and don’t go away. I wanted to share this list, as a bit of a combination of both types, originally written for The Communications Council of Australia. You can substitute “social” with “digital” because there’s [...]
Browsing websites – now there’s an app for that
My friends at Sticky Advertising have been busy launching Get Sticky iPhone app with a little help from the guys at MotherApp.
It’s basically the Get Sticky blogsite for your iPhone. It allows you to stay up to date with all the latest Inbound Marketing news and tips plus their weekly industry website ratings…all from your iPhone. You can download it here and its free. I like the feature where you can favourite the articles you thought were most important. Get Sticky joins Mashable’s iPhone app , The Guardian’s iPhone apps and the Australian Broadcasting Corporation’s iPhone app – where the emphasis is on getting news in a simplified browsing format for the iPhone.
What’s so great about Tumblr?
Tumblr, the NY based, mini blogging or micro blogging service, seems to be reaching critical mass, now hosting more than a million blogs. It’s been described as “the easiest way to share yourself” It’s the essence of the social web – Tumblr has had some high profile blogs get book deals based on popularity along, such as LATFH, and This is Why Your Fat. Smart copy and ideas get a lot of traction, like Wordboner, and Steal Our Ideas. Tumblr has created an entire sub-culture of categorized, sharable content, F***Yeah Tumblrs such as F***YeahBabyAnimals.
If you’re not familiar with it, its like a cross between Twitter and a more traditional blog such as Wordpress or Blogger. I fell in love with Tumblr a few months ago, because its so easy to use and intuitive. It became a way to keep the photos, conversations and links recorded in a timeline. I realised when I started using it that I’m a compulsive sharer, and it became a fun extension of the kinds of things I like in my personal life, a more aesthetic focus than my Wordpress blog where I write about work related subjects
What’s so great about Tumblr then?
iPhone, AFL and social media
Being a big Australian Football League fan, (and Sydney Swans member), I was chuffed when the ultimate AFL application Aussie Rules Live was released. It has pretty much everything you need to follow your team and all the others, including live scores when the games are on.
AFL is a social game, with footy tipping giving you a reason to have a competition between your friends to see who gets through to the top of the ladder. You can extend your network outside of your immediate network to others who are also passionate about sport. It adds another dimension to use a tool such as Twitter to keep in touch with your favourite team for me its @sydneyswans, and your real and online friends live while the game is on.
How iPhone shapes social media
The infographics display from Apple’s WWDC conference has generated a lot of buzz. What’s really interesting is what it represents:
* There are now 50,000 + iPhone (and iPod Touch, so iPhone OS) applications less than a year since release of iPhone 3G.
* The displays are representing 20,000 of the most downloaded applications
* More than 1 billion apps downloaded, the milestone was reached in April 2009, again less than a year since iPhone 3G
* 3,000 apps are downloaded every minute
* New iPhone 3G S is faster, with video capabilities & even edit your video on the phone and share it straight to YouTube
I am an unashamed iPhone champion, I got one the day it was released in Australia. However, there are loads of detractors who keep looking for an iPhone killer, lauding Android, Blackberry and various Palm and Windows OS devices. The figures from Apple are significant enough to keep the competition at bay at least for the moment:
Social media douchebags a.k.a. New Media douchebags
I found this gem - just replace New Media with Social Media. New Media Douchebags in plain English
branded iphone applications
I’m not averse to a little branding on my user experience especially if you can give me an interactive reason to engage with your brand. So which branded apps are still on my iPhone? Style.com iphone app helps me get my fashion fix on the go. With great content images, videos from all the major [...]
iPhone apps continue to rock my world
Thanks to WordPress app for iphone I can now update my blog through my iPhone. Which is really handy considering I am sans computer at home at the moment. And also continues to show the iphone is more a palm top computer than anything else. A few months on, and my most used apps are: [...]
iPhone 3G and the killer apps
I got an iPhone 3G on the first day it was released and its been a love affair ever since. It’s replaced more than my old 3G phone – it’s all about the iPhone applications which makes it more like a mini mobile computer. Fun stuff like Twinkle – which delivers on my wish list [...]
