What’s in a name? More on building brand you
What’s consistent about all these personal brand identities, is that that they have built an authentic brand without necessarily using their real faces or their real life names. That’s not to say they aren’t also known as their real life names, only that they have constructed a consistent and authentic online or brand persona that lives over and above their real life personality. Its the consistency in communication or voice as suggested by Seth is what makes the personal brand authentic.
The Friendship Algorythm
Being a Big Bang Theory fan, this video shows how hard it is to define the steps to friendship when (you’re Sheldon and) you don’t know how to make friends. We can use this as a metaphor every time we try to lock down what social media engagement looks like. Or we can do a [...]
Building brand you
This Slideshare presentation from David Armano sums up my thoughts on brand engagement in the the age of social media and also goes into what’s involved in building a personal brand. I will be exploring personal brand further in another post, so felt this would be a good visual introduction of where I will be [...]
Why it takes balls to Skittle
The Skittles social media mashup site works on so many levels. Firstly, it shows confidence in the strength of the Skittles brand. The social media strategy behind Skittles site shows confidence in being able to go with the conversation about the product. While I was on Twitter yesterday, the chatter around Skittles wasn’t necessarily positive, but it added to the general momentum of Skittles being talked about and staying in the top 2 or 3 trending topics on Twitter (a bonus really). Lesser brands would be feel buried in negative conversation.
Unscientific yet accurate Twitter user pie chart
Thanks to Brainz for this one, check out the other social network pie charts at Brainz post on social network user pie charts
The internet as confessional: anonymity and community
Social media sharing is spilling into “real life” is hot news with 11% of adults in the US updating their “statuses” via Facebook, Twitter and LinkedIn (wonder what the statistic is in Australia?) and everyone is getting comfortable with the “overshare” of what they are doing right now/what they are working on now/just doing.
So why is it still so popular being anonymous and pour your heart out online? I have been following 2 anonymous Twitter confessionals SecretTweet and F*** My Life. Both have corresponding websites, and the Twitter accounts feed the wonderful, painful, funny and tell-it-like-it-is truths that are posted anonymously by the thousands of users.
7 ways Twitter helps you with your social life
So what happens when you do meet people you follow, or engage with or just see conversing on Twitter – in real life? Here’s why Twitter can help you have more fun in your social life and why you should attend your next local tweetup
7 ways Twitter shifts the social media paradigm
7 ways Twitter shifts the social media paradigm. Facebook is about talking to people you know. Twitter is about talking to people you don’t know but would like to meet. Twitter is a fast moving social network, far faster than Facebook or MySpace. More like SMS on steroids. Combine speed with the power of talking people you barely know, and your network can suddenly extend to a much wider area than you would normally be operating in.
Social media in 2009 – social media changes or changing the world?
Creating relevant social networks – People like having multiple conversations going at the one time and involving others they feel that would benefit. This becomes the cornerstone of defining yourself in your various social media conversations, and you also become the advocate or champion of what/who you are talking about. And by definition, most human beings are multi-faceted and multi-dimensional so expect one person to be part of many networks.
Twitter 101: beginners guide to Twitter
I’ve had a few people ask me this week on how to get into Twitter and where to start. It suggests that Twitter is hitting a tipping point similar to when Facebook went mainstream, and people are hearing about it from their friends and wanting to jump in. So I am putting my noobie hat [...]
iPhone apps continue to rock my world
Thanks to WordPress app for iphone I can now update my blog through my iPhone. Which is really handy considering I am sans computer at home at the moment. And also continues to show the iphone is more a palm top computer than anything else. A few months on, and my most used apps are: [...]
iPhone 3G and the killer apps
I got an iPhone 3G on the first day it was released and its been a love affair ever since. It’s replaced more than my old 3G phone – it’s all about the iPhone applications which makes it more like a mini mobile computer. Fun stuff like Twinkle – which delivers on my wish list [...]
Social bookmarking – a left of field application
In all the hoo-ha of Facebook and my space and how to jump on the social networking bandwagon, social bookmarking has taken a back seat. Because I use delicious everyday, I figured its worthy of a mention and suggestion of a way to use it more laterally. Social Bookmarking fits into social networking because it’s [...]
