Comments on: 8 reasons to use Twitter in promotions

By: items promotional

items promotional — Fri, 23 Jul 2010 06:38:48 +0000

Very nice promotional concept from Levi's it's quite unique in my opinion and makes people wanna go out and find some people wearing them. One bad thing will be if the pants won't fit you it's quite possible also because the wearer will just take it off then give it to you. All in all I like their strategy.

-Val

By: men jean

men jean — Mon, 05 Apr 2010 10:49:45 +0000

Best content I'll be back to read your site again. But do not forget to visit my website sales I now do 50% web discount is my Cheap price jeans and Nighty Shop

By: tiphereth

tiphereth — Wed, 22 Jul 2009 15:20:50 +0000

Hey Kirsty, great to hear from you and your experiences of the campaign. And just how the physicality of tracking someone down for the competition is part of the whole process. I have to ask whether you tell people about how you got your jeans, and whether its altered your perception of Levis?

By: Kirsty

Kirsty — Wed, 22 Jul 2009 04:00:12 +0000

Hello

That's me in the photo above winning Levi's. Just saw your comment on mumbrella had no idea I was on here!

I ran from Elizabeth Bay in high heeled boots for those jeans. Approaching strangers in Kings Cross to ask 'are they wearing Levi's' was quite scary.

I think this is a great campaign and has really caught on since it started. I've noticed other brands taking a similar approach since @ispylevis.
@Projectrunwayoz did a similar competition recently before Project runway season 2 started They posted cryptic clues on twitter and their followers in Sydney and Melbourne would have to find a girl with a large pink/blue box. The prizes were designer clothing, usually one off pieces.

I tried really hard but unfortunately I didn't win that time.

By: Sarah Campbell

Sarah Campbell — Sat, 06 Jun 2009 17:01:04 +0000

I think it's a great idea, great promotion and fantastic use of Twitter. I found the Levi's person but they didn't have my size of jeans. No worries! I received a voucher for a pair. When I got back to the office, I emailed them, gave them the voucher number and my size, and they are mailing the jeans to me! Brilliant.

By: Matt Granfield

Matt Granfield — Fri, 05 Jun 2009 13:56:39 +0000

I was chatting to Kat from One Green Bean the other day about this, it's a great campaign - both client and agency should be proud. I wonder how many people are actually winning jeans though!

By: Scott Kilmartin

Scott Kilmartin — Tue, 02 Jun 2009 22:15:38 +0000

thanks for this Tip, you've seeded some ideas for me.
I've been wondering how to best use the power and speed of twitter to run some promos with haul.

Levis are still out there staking their claim in the youth space after meandering for a few years.

https://twitter.com/scottkilmartin