http://www.digitaltip.com.au Social media marketing strategy, digital advertising Thu, 12 Aug 2010 15:05:02 +0000 http://backend.userland.com/rss092 en [caption id="" align="aligncenter" width="500" caption="Pepsi Australia Hit Refresh social mashup"][/caption] Earlier this week, Pepsi Australia's Hit Refresh social media and heavyweight outdoor campaign started it's promotions activation phase, via a Twitter treasure hunt and the engagement so far has been extremely high. This is a campaign I've been working on since ... http://www.digitaltip.com.au/index.php/social-mashup-goes-mainstream-pepsi-hit-refresh/