Tag Archives: brands on Twitter

Jan 10 Comments comments
advertising, brand engagement, mash-ups, social media, television

Social mashup goes mainstream: Pepsi Hit Refresh

Earlier this week, Pepsi Australia’s Hit Refresh social media and heavyweight outdoor campaign started it’s promotions activation phase, via a Twitter treasure hunt and the engagement so far has been extremely high. This is a campaign I’ve been working on since late 2009, and I’ve really enjoyed seeing social brand advocacy in action at a grass roots level in the Gen Y and Gen Z demographic. Particularly on Facebook, Fans of the page are spontaneously sharing their love of Pepsi, requesting the treasure hunt come to their city, and enjoying the MTV TV spots.

There are a few points about this campaign that makes it distinctive in both the social media and advertising landscape in Australia:

Sep 16 Comments comments
brand engagement, change management, social media

HabitatUK return to Twitter

It was in June that HabitatUK learnt the power of social media when they jumped on Twitter and used trending topic hashtags (the most tasteless was the Iran Election) to push signups to their marketing database and furniture discounts . As the blogger who broke the news, and then watched it break all records on Social Media Today, I am very relieved to see them back on Twitter. The case has been used as a benchmark of the cynical use of hashtag spam, been written up on countless posts, news stories and talked about on Twitter. Even though HabitatUK apologised through me via another blog post, and then promptly blamed their intern as the cause of the hashtag spam, they didn’t respond back on Twitter. Until now.

Jul 01 Comments comments
advertising, brand engagement, social media, social networking

Qantas Travel Insider on building a social community

At the Social Media Club Sydney June event panel discussion Do you need an agency to run effective social media campaigns? Karla Courtney - Online Editor Qantas Travel Insider, and @qftravelinsider - represented the client perspective. Karla works client-side and has built a community around the @qftravelinsider Twitter account by engaging in conversations around travel. Watch the video excerpt from the evening.

May 26 Comments comments
advertising, brand engagement, social media, social networking

10 Twitter strategies for Australian brands

With all the mentions of Twitter in mainstream media, one could be turned off by the hype but Twitter is one of the fastest growing social networks in Australia. Twitter is also very adaptable to long term strategies in social media marketing and there are some brands that use it well, and others who are virtually invisible.

I’ve identified 10 Twitter strategies now being used by Australian brands. I’ve divided them up arbitrarily into “Talking” and “Listening” and low interaction (one way) and higher engagement (two way interaction) and plotted some of the types (and the examples) in a matrix diagram.

Dec 25 Comments comments
social networking

Mistakes made on Twitter - it pays to know your #hashtags, Sydney Morning Herald

It’s not about the tools, when it comes to social media, it’s about the way you use them. The tools themselves are designed to make your life easy - but to do a good Twitter brand, you must be prepared to put some real time and effort into it to receive the benefit of real engagement.