Aug
26
David Meerman Scott will be at the next Social Media Club Sydney (SMCSYD) event to talk about how marketers can “understand social personas and stop wasting money and resources”
David has many case studies on his blog and his book World Wide Rave, but the post that leapt out at me takes it one step earlier in the process referring to the marketplace being the outside world and not your office.
His question to all of us marketing in the new era:
1. Do you market to your ego? Or to the external marketplace?
2. Focus on your buyers, not your bosses.
3. The marketplace is the outside world, not your comfortable office
May
11
When you’re interacting with brands using social media marketing: is it customer service if you’re not a customer?
With all the brands using social media to outreach and build up relationships, there are many paths to becoming a customer beyond the traditional one to many, company to customer “traditional” marketing model. Social media is causing a major rethink of the one way conversation. I found this great summary of the degrees of relationships in social media marketing…
Feb
23
As advertising and marketing budgets are being slashed (don’t mention the “R word”), it’s probably worth looking at the way brands engage and relate to their customers. I’m inspired to put this into relationship terms after seeing the film, “He’s Just Not That Into You” (HJNTIY) . One of the male characters, Alex, is brutally frank in telling Gigi, how she is deluding herself on male romantic behaviour when a series of guys don’t call her or ask her out again - all when they say they are going to.
In much the same way Alex did, I am going to tell it like it is, with regards to the way brands (and the agencies acting on their behalf), toy with customers’ feelings, and keep them at arms length, or promise to contact without any actual delivery.
Here are my interpretations of the classic, dysfunctional customer relationships where customers are treated badly by brands:
