Social Media Club Sydney (SMCSYD) was transformed last night, 10th November 2009, spellbound by one unique individual, the one and only MC Hammer. Hammer, listed as one of the top social media users on WeFollow is passionate about social media and entrepreneurship. What makes him so engaging is his deeply personal point of view: everything was related to his own experience with Twitter his blog, and the people he interacts with online. Hammer’s insights are related to what he’s gained transforming his personal brand into a social personal brand
Digital Tip
Social media marketing strategy, digital advertising
Tag Archives: social brand building
the cornerstones of social strategy
I’ve been working on a number of social media campaigns lately, some really long term and some short term. What do they have in common?
* Defining social objectives
* Social media monitoring
* Channel strategy
* Content strategy
The combination varies from client to client but its really important to have these cornerstones to help build a social media conversation.
the customer experience lifecycle of a social brand
With the definition of customer experience lifecycles, marketers can calculate the most strategic influence points on the path to purchase. What interests me is the multiple touchpoints in a customer’s lifecycle where brands who use social media marketing can make a difference to a customer’s experience. I found inspiration in this post on How to define social media strategies by using the customer experience lifecycle
A standard customer experience lifecycle includes the following stages:
sharable content and social brand building
There’s nothing like a competition running on Twitter with a hashtag #squarespace and trending topic to make you check it out. The US-based competition would never have got through legals in Australia - they’re advertising “Win an iPhone every day” but it turns out that its a “Win a $199 Apple store voucher, which you need to add your own money to to get an iPhone”.
Which is a shame because the rest of the social brand building (on Vimeo and shared on Twitter), associated with Squarespace is highly amusing and very sharable. Watch the video and see what you think.
