http://www.digitaltip.com.au Social media marketing strategy, digital advertising Thu, 12 Aug 2010 15:05:02 +0000 http://backend.userland.com/rss092 en The 2010 Australian Election is going to be an interesting one for social media analysis, because for the first time we will see to be able to see whether social sentiment is going to have an impact on how people vote. I started looking at this on Friday 16 July, ... http://www.digitaltip.com.au/index.php/australian-election-2010-social-media-match-fitness/ [caption id="" align="aligncenter" width="500" caption="Pepsi Australia Hit Refresh social mashup"][/caption] Earlier this week, Pepsi Australia's Hit Refresh social media and heavyweight outdoor campaign started it's promotions activation phase, via a Twitter treasure hunt and the engagement so far has been extremely high. This is a campaign I've been working on since ... http://www.digitaltip.com.au/index.php/social-mashup-goes-mainstream-pepsi-hit-refresh/ It was in June that HabitatUK learnt the power of social media when they jumped on Twitter and used trending topic hashtags (the most tasteless was the Iran Election) to push signups to their marketing database and furniture discounts . As the blogger who broke the news, and then watched ... http://www.digitaltip.com.au/index.php/habitatuk-return-to-twitter/ [caption id="attachment_447" align="aligncenter" width="503" caption="So You Think You Can use Twitter as backchat?"][/caption] As an attendee of the freebie  Ad:Tech09 keynote sessions, there were a few of us commenting and reporting on Twitter of what was going on using the Ad:Tech hashtags #atsyd. Mumbrella pulled out some selected highlights of the ... http://www.digitaltip.com.au/index.php/twitter-as-interactive-backchat/