Apr
19
A year later, most clients are now active in social media - they are asking for Facebook apps, one of them has even replaced their corporate website with a Facebook Page and many of them are even using Twitter, personally if not for their brands. The legal/creative issues for user generated content have not gone away - the clients lawyers are still saying “no” to many creative, social content campaign ideas.
It goes like this:
1. Creative team pitch in a cool, engaging user generated/social content, game/application/tactical campaign
2. Client loves it
3. Digital producers spec it out, and it all looks like its all systems go.
4. Then it gets run past the lawyers
5. Lawyers say no
6. Campaign gets killed or its “Back to the drawing board”
Mar
03
The Skittles social media mashup site works on so many levels. Firstly, it shows confidence in the strength of the Skittles brand. The social media strategy behind Skittles site shows confidence in being able to go with the conversation about the product. While I was on Twitter yesterday, the chatter around Skittles wasn’t necessarily positive, but it added to the general momentum of Skittles being talked about and staying in the top 2 or 3 trending topics on Twitter (a bonus really). Lesser brands would be feel buried in negative conversation.
Jan
20
“best job in the world” Tourism Queensland had a great advertising/PR strategy going with the gig - it made a huge splash in New York when I was there, capturing the imagination of people in deepest winter and recession induced depression.
The premise? Apply for the ultimate caretaker job and get paid to scubadive and lie [...]
Jan
19
Having just come back from a delightful holiday in NYC, I was very happy to see Flight of the Conchords is hugely popular in NY. Brett and Jermaine made the special collectors cover of TimeOut New York, and the second series was being advertisesd on the subway.
Part of building audience engagement with the series, the [...]
Mar
31
One of the first questions people ask me about digital trends is “What is web 2.0?” The easiest way to describe it is to use the 30 second elevator speech.
Web 1 was about pushing information to people - a bit like getting on a soapbox and ranting at people. The soapbox guy was too busy [...]
