Digital Tip » the customer experience lifecycle of a social brand http://www.digitaltip.com.au Social media marketing strategy, digital advertising Wed, 03 Mar 2010 11:23:25 +0000 http://backend.userland.com/rss092 en the customer experience lifecycle of a social brand With the definition of customer experience lifecycles, marketers can calculate the most strategic influence points on the path to purchase. What interests me is the multiple touchpoints in a customer's lifecycle where brands who use social media marketing can make a difference to a customer's experience. I found inspiration in ... http://www.digitaltip.com.au/index.php/the-customer-experience-lifecycle-of-a-social-brand/