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sharable content and social brand building

By Tiphereth on June 11, 2009

Film Riot Questionable Content Spoof from Squarespace on Vimeo.

There’s nothing like a competition running on Twitter with a hashtag  #squarespace and trending topic to make you check it out. The US-based competition would never have got through legals in Australia – they’re advertising “Win an iPhone every day” but it turns out that its a “Win a $199 Apple store voucher, which you need to add your own money to to get an iPhone”.

Which is a shame because the rest of the social brand building (on Vimeo and shared on Twitter), associated with Squarespace is highly amusing and very sharable. Watch the video and see what you think.

Posted in advertising, brand engagement, social media | Tagged sharable content and social media, sharable content as a branding tool, social brand building, social object, Squarespace, Squarespace win an iPhone
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