Social Personas: implications for social marketers

Social Media Club Sydney’s sponsored event Social Personas: How different is the social media you from the real you? probably achieved the aims that the research set out to do, which was to cause people to question the “acceptable” behaviours related to authenticity versus superficiality in social media in Generation Y. The other speakers, demographer and historian Bernard Salt, and  researcher Dr Rebecca Huntley focused on Facebook and the reported, self described superficiality in Generation Y behaviour in that network.

My presentation was intended as a bit of a tongue in cheek thought starter, rather than fighting the superficiality and behavioural traits, maybe marketers should just play up to it?

It’s not a definitive guide, more a fun piece on how tricky it is to stay relevant and engaging to an audience with a highly developed sense of when they are being “sold” to.