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	<title>Digital Tip &#187; brand authenticity</title>
	<link>http://www.digitaltip.com.au</link>
	<description>Social media marketing strategy, digital advertising</description>
	<lastBuildDate>Mon, 09 Jan 2012 06:23:09 +0000</lastBuildDate>
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		<title>Who owns social content?</title>
		<description><![CDATA[ A year later,  most clients are now active in social media - they are asking for Facebook apps, one of them has even replaced their corporate website with a Facebook Page and many of them are even using Twitter, personally if not for their brands. The legal/creative issues for user generated content have not gone away - the clients lawyers are still saying "no" to many creative, social content campaign ideas.

It goes like this:

   1. Creative team pitch in a cool, engaging user generated/social content,  game/application/tactical campaign
   2. Client loves it
   3. Digital producers spec it out, and it all looks like its all systems go.
   4. Then it gets run past the lawyers
   5. Lawyers say no
   6. Campaign gets killed or its "Back to the drawing board"
]]></description>
		<link>http://www.digitaltip.com.au/who-owns-social-content</link>
			</item>
	<item>
		<title>Radical Authenticity: MC Hammer at Social Media Club Sydney</title>
		<description><![CDATA[Social Media Club Sydney (SMCSYD) was transformed last night, 10th November 2009, spellbound by one unique individual, the one and only MC Hammer. Hammer, listed as one of the top social media users on WeFollow is passionate about social media and entrepreneurship. What makes him so engaging is his deeply personal point of view: everything was related to his own experience with Twitter his blog, and the people he interacts with online. Hammer's insights are related to what he's gained transforming his personal brand into a social personal brand]]></description>
		<link>http://www.digitaltip.com.au/radical-authenticity-mc-hammer-at-social-media-club-sydney</link>
			</item>
	<item>
		<title>what are the rules of social media?</title>
		<description><![CDATA[A friend who runs a very successful business was contacted via email recently as he'd been held up as a "How not to use twitter" case study at a marketing event. While the person who emails this may or may not have had good intentions, there are a bunch of reasons why they are just completely wrong and inappropriate in judging at all. I'll start with their Twitter profile:]]></description>
		<link>http://www.digitaltip.com.au/what-are-the-rules-of-social-media</link>
			</item>
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		<title>HabitatUK return to Twitter</title>
		<description><![CDATA[It was in June that HabitatUK learnt the power of social media when they jumped on Twitter and used trending topic hashtags (the most tasteless was the Iran Election) to push signups to their marketing database and furniture discounts . As the blogger who broke the news, and then watched it break all records on Social Media Today, I am very relieved to see them back on Twitter. The case has been used as a benchmark of the cynical use of hashtag spam, been written up on countless posts, news stories and talked about on Twitter. Even though HabitatUK apologised through me via another blog post, and then promptly blamed their intern as the cause of the hashtag spam, they didn't respond back on Twitter. Until now.]]></description>
		<link>http://www.digitaltip.com.au/habitatuk-return-to-twitter</link>
			</item>
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		<title>Social Media Club Sydney plays nice</title>
		<description><![CDATA[Authenticity and Transparency in Social Media Part 1 from SocialMediaClub Sydney on Vimeo.

We got over the hurdle of the initial Social Media Club Sydney inaugural event with a packed house of people who came to see Adam Ferrier talk about the Naked Communications Witchery Man "Girl in the Jacket" campaign and Leslie Nassar talk about his alter ego, the fake Stephen Conroy.

Beach Meet was on the week before and there were waves of hostility directed at PR agencies (accused of hijacking Twitter) and Social Media Club Sydney (accused of random stuff) was at an all time high. So much so that Kelly Tall was prompted to name the Twitter/blogosphere sniping and bitchiness a  "feral sandpit"
Leslie already had a cult Twitter following, so he was likely to be OK. Given that the Witchery Man launch had already copped it on from the social media set, as well as digital marketing/regular advertising commentary, we were all steeling ourselves for some serious stoushing.
We never expected what happened.]]></description>
		<link>http://www.digitaltip.com.au/social-media-club-sydney-plays-nice</link>
			</item>
	<item>
		<title>Building brand you</title>
		<description><![CDATA[This Slideshare presentation from David Armano sums up my thoughts on brand engagement in the the age of social media and also goes into what&#8217;s involved in building a personal brand. I will be exploring personal brand further in another post, so felt this would be a good visual introduction of where I will be [...]]]></description>
		<link>http://www.digitaltip.com.au/building-brand-you</link>
			</item>
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		<title>Superbowl spots and Audi&#8217;s brand authenticity</title>
		<description><![CDATA[It was the Superbowl today and I really loved Conan O'Brien sending himself up as a celebrity in the Bud Light spot. Its also heartening to see Hollywood Jason Stratham aka The Transporter acting in a send up of his Transporter character in the Audi spot. In another twist, it turns out that Audi are giving themselves film credits on the Australian TVC this time for funding the latest movie - Transporter 3]]></description>
		<link>http://www.digitaltip.com.au/superbowl-spots-and-audis-brand-authenticity</link>
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