I went to a new type of media briefing a couple of days ago. “New” because it was the old media world reaching out to engage with the new media world. The old media in this case was News Limited’s masthead The Australian – shortly launching their digital subscription/ freemium business model, a.k.a paywall. And as uneasy as it would have made the old guard feel, the proof was that we, the new media world of bloggers and social influencers, were there to chat, ask questions and perhaps offer insights, in our analysis of where the future of journalism was heading. The old guard is listening.
content curation
11 social media marketing trends for 2011
Yes its February, but part of the reason this is so late is because of the launches that have been pumping out in the last few weeks. So with 11 months left of the year, I figured its a good time to look at the trends shaping the rest of 2011.