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	<title>Digital Tip &#187; cultural change</title>
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	<description>Social media marketing strategy, digital advertising</description>
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		<title>Move online &#8211; or move over</title>
		<description><![CDATA[In my previous incarnation as a Digital Communications consultant for Westpac Banking Corporation, the internal communications managers and I were lucky (!) to hear a personalised speech towards the end of 2006, from the Australian Liberal Party&#8217;s Spin Doctor. A farmer&#8217;s son from the northern, drought stricken area of South Australia, he was an arrogant [...]]]></description>
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