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	<title>Digital Tip &#187; customer advocacy</title>
	<link>http://www.digitaltip.com.au</link>
	<description>Social media marketing strategy, digital advertising</description>
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		<title>Is it customer service if you&#8217;re not a customer?</title>
		<description><![CDATA[When you're interacting with brands using social media marketing: is it customer service if you're not a customer?

With all the brands using social media to outreach and build up relationships, there are many paths to becoming a customer  beyond the traditional one to many, company to customer "traditional" marketing model. Social media is causing a major rethink of the one way conversation. I found this great summary of the degrees of relationships in social media marketing...]]></description>
		<link>http://www.digitaltip.com.au/is-it-customer-service-if-youre-not-a-customer</link>
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		<title>This is an unscripted Brand Review™ review</title>
		<description><![CDATA[When I wrote about digital video recorders killing TV advertising, one of the comments (thanks  Doingwords) suggested that there will be an increase in &#8220;home shopping&#8221; type of advertising where the ads are extended into infomercial lengths. Given this is a trend happening in the US too, watch E! channel Australia to see the millennial [...]]]></description>
		<link>http://www.digitaltip.com.au/this-is-an-unscripted-brand-review-review</link>
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