defining social media objectives

the cornerstones of social strategy

By Tiphereth on October 5, 2009

I’ve been working on a number of social media campaigns lately, some really long term and some short term. What do they have in common?

* Defining social objectives
* Social media monitoring
* Channel strategy
* Content strategy

The combination varies from client to client but its really important to have these cornerstones to help build a social media conversation.

Posted in advertising, brand engagement, social media | Tagged channel strategy, content strategy, defining social media objectives, social brand building, social influence marketing, social media campaigns, social media monitoring, social media relationships | 5 Responses