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	<title>Digital Tip &#187; Facebook</title>
	<link>http://www.digitaltip.com.au</link>
	<description>Social media marketing strategy, digital advertising</description>
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		<title>Social Personas: implications for social marketers</title>
		<description><![CDATA[Social Media Club Sydney's sponsored event Social Personas: How different is the social media you from the real you? probably achieved the aims that the research set out to do, which was to cause people to question the "acceptable" behaviours related to authenticity versus superficiality in social media in Generation Y. The other speakers, demographer and historian Bernard Salt, and  researcher Dr Rebecca Huntley focused on Facebook and the reported, self described superficiality in Generation Y behaviour's particularly on Facebook.
My presentation was intended as a bit of a tongue in cheek thought starter, rather than fighting the superficiality and behavioural traits, maybe marketers should just play up to it?]]></description>
		<link>http://www.digitaltip.com.au/social-personas-implications-for-social-marketers</link>
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		<title>Australian Election 2010 &#8211; social media match fitness</title>
		<description><![CDATA[The 2010 Australian Election is going to be an interesting one for social media analysis, because for the first time we will see to be able to see whether social sentiment is going to have an impact on how people vote. I started looking at this on Friday 16 July, the day before the election was called, and left Alterian SM2 monitoring tool looking at the same keywords over the weekend which included the day of the election announcement.

This analysis is from 1 to 18 July and includes mainstream media as well as strictly "social" media channels. Twitter has by far the largest volume of mentions for both parties.]]></description>
		<link>http://www.digitaltip.com.au/australian-election-2010-social-media-match-fitness</link>
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		<title>Mobile phones are changing the way we use social media</title>
		<description><![CDATA[This infographic  confirms what we already know: global access to social sites and networks via mobile phones is growing at a rate even higher than the uptake of smart phones . My favourite statistics from this:
    * People who use Facebook on their phones are twice as active than non-mobile users.
    * Growth in mobile access to Facebook grew by 112% year on year whereas Twitter access via mobile grew 347%]]></description>
		<link>http://www.digitaltip.com.au/mobile-phones-are-changing-the-way-we-use-social-media</link>
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		<title>5 social media trends to watch</title>
		<description><![CDATA[photo credit: cycle60 There are some social and digital trends which seem to hit like an avalanche, and others that build quietly and don&#8217;t go away. I wanted to share this list, as a bit of a combination of both types,  originally written for The Communications Council of Australia. You can substitute &#8220;social&#8221; with &#8220;digital&#8221; because there&#8217;s [...]]]></description>
		<link>http://www.digitaltip.com.au/5-social-media-trends-to-watch</link>
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		<title>Australians increasing social media use is led by Facebook</title>
		<description><![CDATA[Nielsen reports today via Nielsen's 2010 Social Media Report, that there are now 9 million Australians interacting on regularly on social networking sites with Facebook dominating - more than 83% of social networkers naming Facebook as their main social networking platform, up from 72% in 2008 and 34% in 2007.
Overall, Facebook is Australia's most popular social network with 75% of online Australians having ever visited, and via time spent per month (more than 8 hours per month which is seven and a half more hours than its closest rival site YouTube)]]></description>
		<link>http://www.digitaltip.com.au/australians-increasing-social-media-use-is-led-by-facebook</link>
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		<title>Social mashup goes mainstream: Pepsi Hit Refresh</title>
		<description><![CDATA[Earlier this week, Pepsi Australia's Hit Refresh social media and heavyweight outdoor campaign started it's  promotions activation phase, via a Twitter treasure hunt and the engagement so far has been extremely high. This is a campaign I've been working on since late 2009, and I've really enjoyed seeing social brand advocacy in action at a grass roots level in the Gen Y and Gen Z demographic. Particularly on Facebook, Fans of the page are spontaneously sharing their love of Pepsi, requesting the treasure hunt come to their city, and enjoying the MTV TV spots.

There are a few points about this campaign that makes it distinctive in both the social media and advertising landscape in Australia:]]></description>
		<link>http://www.digitaltip.com.au/social-mashup-goes-mainstream-pepsi-hit-refresh</link>
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		<title>Don&#8217;t believe the celebrity Twitter hype</title>
		<description><![CDATA[This excerpt from E! Channel's The Soup is from one week of Twitter mentions on prime time TV in the US. Even though the celebrities have been drawing the masses onto Twitter, Nielsen reported yesterday that around 60% of users signing up to Twitter "fail to return" after a month. The report has been picked up verbatim by the ABC &#038; SBS and has been retweeted throughout the day. In Australia, the report hasn't been given any kind of analysis or insight by people who actually use Twitter

In one corner we have "celebrities are bringing the masses to Twitter and ruining it for early adopters". In the other corner we have "Twitter has only 40% retention rate for new users and won't keep exponential growth". Reality is somewhere in the middle, but do celebrities amplify the Twitter hype?]]></description>
		<link>http://www.digitaltip.com.au/dont-believe-the-celebrity-twitter-hype</link>
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		<title>Is public the new private?</title>
		<description><![CDATA[Is public the new private? What constitutes oversharing on the public channel of Twitter? So a lot of angst of private being the new public relates to the equation
    * how famous/reputable you are
    * relative to how private you want to keep your life
    * relative to your awareness of who your talking to
    * and what you are saying
    * how public the channel is
]]></description>
		<link>http://www.digitaltip.com.au/is-public-the-new-private</link>
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		<title>Social Media Club Sydney and the Secret Handshake</title>
		<description><![CDATA[There's been some healthy debate around the "exclusivity" of the Sydney Social Media Club.  And despite the title of the post, you won't need a secret handshake to be let in. Mumbrella released the news this morning about the Social Media Club Sydney starting up,  with the first event scheduled for April 27th featuring the figures at the centre of two famous social media incidents in 2009 - the (fake) Stephen Conroy a.k.a Leslie Nassar and Naked Communications Adam Ferrier.]]></description>
		<link>http://www.digitaltip.com.au/social-media-club-sydney-and-the-secret-handshake</link>
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		<title>Flight of the Conchords rock social media</title>
		<description><![CDATA[Flight of the Conchords is a great HBO television show about 2 NZ singing dudes who &#8220;make it&#8221; in New York City. Flight of the Conchords has a Facebook fan page they actually use. I say that in all seriousness, as so many Facebook pages get set up and then forgotten. Or ignored. On Facebook, [...]]]></description>
		<link>http://www.digitaltip.com.au/flight-of-the-conchords-rock-social-media</link>
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