Jetstar’s 5 cent fail sale
Like all Jetstar members who’d opted in to their communications, I was sent 2 eDMs hyping up a sale which started at 10pm tonight. Here’s the web version of the eDM promising 5 c seats from Melbourne to Hobart and Brisbane to Newcastle and Gold Coast to Sydney.
So what was the catch? The only way you could book was clicking on the link from the eDM or the webpage version. And of course thousands of people were trying to book in the hour or so the offer was available. Of those thousands who tried to access the site, they were presented with a website fail screen, prompting very vocal negative responses on Twitter.
