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	<title>Digital Tip &#187; MySpace</title>
	<link>http://www.digitaltip.com.au</link>
	<description>Social media marketing strategy, digital advertising</description>
	<lastBuildDate>Mon, 09 Jan 2012 06:23:09 +0000</lastBuildDate>
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		<title>Don&#8217;t believe the celebrity Twitter hype</title>
		<description><![CDATA[This excerpt from E! Channel's The Soup is from one week of Twitter mentions on prime time TV in the US. Even though the celebrities have been drawing the masses onto Twitter, Nielsen reported yesterday that around 60% of users signing up to Twitter "fail to return" after a month. The report has been picked up verbatim by the ABC &#038; SBS and has been retweeted throughout the day. In Australia, the report hasn't been given any kind of analysis or insight by people who actually use Twitter

In one corner we have "celebrities are bringing the masses to Twitter and ruining it for early adopters". In the other corner we have "Twitter has only 40% retention rate for new users and won't keep exponential growth". Reality is somewhere in the middle, but do celebrities amplify the Twitter hype?]]></description>
		<link>http://www.digitaltip.com.au/dont-believe-the-celebrity-twitter-hype</link>
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		<title>Flight of the Conchords &#8211; Brand engagement via social media</title>
		<description><![CDATA[Having just come back from a delightful holiday in NYC, I was very happy to see Flight of the Conchords is hugely popular in NY. Brett and Jermaine made the special collectors cover of TimeOut New York, and the second series was being advertisesd on the subway. Part of building audience engagement with the series, [...]]]></description>
		<link>http://www.digitaltip.com.au/flight-of-the-conchords-brand-engagement-via-social-media</link>
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