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	<title>Digital Tip &#187; Pepsi Australia</title>
	<link>http://www.digitaltip.com.au</link>
	<description>Social media marketing strategy, digital advertising</description>
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		<title>Social mashup goes mainstream: Pepsi Hit Refresh</title>
		<description><![CDATA[Earlier this week, Pepsi Australia's Hit Refresh social media and heavyweight outdoor campaign started it's  promotions activation phase, via a Twitter treasure hunt and the engagement so far has been extremely high. This is a campaign I've been working on since late 2009, and I've really enjoyed seeing social brand advocacy in action at a grass roots level in the Gen Y and Gen Z demographic. Particularly on Facebook, Fans of the page are spontaneously sharing their love of Pepsi, requesting the treasure hunt come to their city, and enjoying the MTV TV spots.

There are a few points about this campaign that makes it distinctive in both the social media and advertising landscape in Australia:]]></description>
		<link>http://www.digitaltip.com.au/social-mashup-goes-mainstream-pepsi-hit-refresh</link>
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