Measuring social media influence
Greenpeace Australia came and did a presentation for Social Media Club Sydney, about the social media component for their global campaign to get Nestlé to stop buying unsustainable palm oil from Sinar Mas, a global supplier that was destroying the south east Asian rainforests where orangutan’s were being threatened. I ran a social media analysis using Alterian SM2 to see how the Kit Kat brand in Australia was affected by Greenpeace campaign. The results show a clear negative impact on Kit Kat’s brand sentiment, that’s clearly attributable to Greenpeace’s localising the campaign.
Blog action day charity:water
As you probably know, the upcoming Blog Action Day is October 15 – and this year’s focus for Blog Action Day is water. To participate in Blog Action Day, you simply register your blog and then write a post. BUT what can you write about? Here’s where Age of Conversation comes in! Charity:water is one of the participating partners for Blog Action Day. So what I’d like you to do is to help us with a Bum Rush on the Amazon charts – generate sales for AoC3 and raise money for charity:water.
Australian Election 2010 – social media match fitness
The 2010 Australian Election is going to be an interesting one for social media analysis, because for the first time we will see to be able to see whether social sentiment is going to have an impact on how people vote. I started looking at this on Friday 16 July, the day before the election was called, and left Alterian SM2 monitoring tool looking at the same keywords over the weekend which included the day of the election announcement.
This analysis is from 1 to 18 July and includes mainstream media as well as strictly “social” media channels. Twitter has by far the largest volume of mentions for both parties.
World Cup social media statistics infographic
Love this infographic summarising the 2010 World Cup social media and brand statistics from Ireland’s simply zesty. The big win seems to be the English team’s Facebook Page.
Mobile phones are changing the way we use social media
This infographic confirms what we already know: global access to social sites and networks via mobile phones is growing at a rate even higher than the uptake of smart phones . My favourite statistics from this:
* People who use Facebook on their phones are twice as active than non-mobile users.
* Growth in mobile access to Facebook grew by 112% year on year whereas Twitter access via mobile grew 347%
iPhones dominate Australian mobile internet
Recent statistics show the iPhone and iPod touch is dominant operating system – 93% of phones or mobile devices accessing the internet in Australia and NZ are iPhone iOS. Is Australia & NZ heavy iPhone penetration because Blackberry and other smart phones didn’t have much mainstream uptake prior to iPhone release? Or is it because Australians are the heaviest users of social networks and social usage continues as the fastest growing mobile category?
5 social media trends to watch
photo credit: cycle60 There are some social and digital trends which seem to hit like an avalanche, and others that build quietly and don’t go away. I wanted to share this list, as a bit of a combination of both types, originally written for The Communications Council of Australia. You can substitute “social” with “digital” because there’s [...]
Introducing the authors of Age of Conversation 3
I am very excited to be part of a new book, Age of Conversation 3: It’s time to get busy!. It’s going to be a physical book, available directly from Amazon and other online book stores. The new cover, was designed by Chris Wilson. And the website, was designed and built by my friend, Craig Wilson and the hard working team at Sticky Advertising. The editors, Gavin Heaton and Drew McLellan have done an amazing job pulling it together
Radical Authenticity: MC Hammer at Social Media Club Sydney
Social Media Club Sydney (SMCSYD) was transformed last night, 10th November 2009, spellbound by one unique individual, the one and only MC Hammer. Hammer, listed as one of the top social media users on WeFollow is passionate about social media and entrepreneurship. What makes him so engaging is his deeply personal point of view: everything was related to his own experience with Twitter his blog, and the people he interacts with online. Hammer’s insights are related to what he’s gained transforming his personal brand into a social personal brand
