Silver Bullet Syndrome

Silver Bullet Syndrome – the vain hope of digital marketing

Who owns social content?

Australians increasing social media use is led by Facebook

Why filmmakers should care about social media

Are you marketing to your ego?

How social media influences trust in advertising

How not to use Twitter: HabitatUK as a case study

8 reasons to use Twitter in promotions

Social Media Club Sydney plays nice

Why it takes balls to Skittle

Brand Hijacking, Brand Advocacy and Social Media identities

Social media in 2009 – social media changes or changing the world?