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	<title>Digital Tip &#187; social media campaigns</title>
	<link>http://www.digitaltip.com.au</link>
	<description>Social media marketing strategy, digital advertising</description>
	<lastBuildDate>Mon, 09 Jan 2012 06:23:09 +0000</lastBuildDate>
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		<title>the cornerstones of social strategy</title>
		<description><![CDATA[I've been working on a number of social media campaigns lately, some really long term and some short term. What do they have in common?

    * Defining social objectives
    * Social media monitoring
    * Channel strategy
    * Content strategy

The combination varies from client to client but its really important to have these cornerstones to help build a  social media conversation.]]></description>
		<link>http://www.digitaltip.com.au/the-cornerstones-of-social-strategy</link>
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