Silver Bullet Syndrome

Silver Bullet Syndrome – the vain hope of digital marketing

Measuring social media influence

Social Personas: implications for social marketers

Australian Election 2010 – social media match fitness

Who owns social content?

Introducing the authors of Age of Conversation 3

Australians increasing social media use is led by Facebook

Why filmmakers should care about social media

Are you marketing to your ego?

A social media elevator speech

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the customer experience lifecycle of a social brand

How not to use Twitter: HabitatUK as a case study