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	<title>Digital Tip &#187; social media strategy</title>
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	<description>Social media marketing strategy, digital advertising</description>
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		<title>the customer experience lifecycle of a social brand</title>
		<description><![CDATA[With the definition of customer experience lifecycles, marketers can calculate the most strategic influence points on the path to purchase. What interests me is the multiple touchpoints in a customer's lifecycle where brands who use social media marketing can make a difference to a customer's experience. I found inspiration in this post on How to define social media strategies by using the customer experience lifecycle

A standard customer experience lifecycle includes the following stages:]]></description>
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