sharable content and social brand building
There’s nothing like a competition running on Twitter with a hashtag #squarespace and trending topic to make you check it out. The US-based competition would never have got through legals in Australia – they’re advertising “Win an iPhone every day” but it turns out that its a “Win a $199 Apple store voucher, which you need to add your own money to to get an iPhone”.
Which is a shame because the rest of the social brand building (on Vimeo and shared on Twitter), associated with Squarespace is highly amusing and very sharable. Watch the video and see what you think.
