Steal our ideas

Tumblr, the NY based, mini blogging or micro blogging service, seems to be reaching critical mass, now hosting more than a million blogs. It’s been described as “the easiest way to share yourself” It’s the essence of the social web – Tumblr has had some high profile blogs get book deals based on popularity along, such as LATFH, and This is Why Your Fat. Smart copy and ideas get a lot of traction, like Wordboner, and Steal Our Ideas. Tumblr has created an entire sub-culture of categorized, sharable content, F***Yeah Tumblrs such as F***YeahBabyAnimals.
If you’re not familiar with it, its like a cross between Twitter and a more traditional blog such as Wordpress or Blogger. I fell in love with Tumblr a few months ago, because its so easy to use and intuitive. It became a way to keep the photos, conversations and links recorded in a timeline. I realised when I started using it that I’m a compulsive sharer, and it became a fun extension of the kinds of things I like in my personal life, a more aesthetic focus than my Wordpress blog where I write about work related subjects
What’s so great about Tumblr then?