In order to get more potential customers, it is important that your current customers leave a good review of your product. Nowadays, everybody goes through dozens of reviews before purchasing the actual product. They rely so much on the reviews that are available online, that even a single negative review can change their mind and stop them from buying that product. These reviews are a great source of marketing for brands as they do not require any paid advertisement or any other kind of paid marketing.
Brands heavily depend on marketing their products. Marketing is considered even more important than the actual products. Media is a very handy tool of marketing and if used properly, can help increase sales by a huge percentage. Media buying is a large part of marketing campaigns nowadays, and it has proven to be quite effective in generating sales. The consumers today are absolutely jaded and immune to the marketing techniques of the brands. This is why the companies need to come up with campaigns that cut through the clutter and get the attention of the target audience.