Nielsen reports today via Nielsen’s 2010 Social Media Report, that there are now 9 million Australians interacting on regularly on social networking sites with Facebook dominating – more than 83% of social networkers naming Facebook as their main social networking platform, up from 72% in 2008 and 34% in 2007.
Overall, Facebook is Australia’s most popular social network with 75% of online Australians having ever visited, and via time spent per month (more than 8 hours per month which is seven and a half more hours than its closest rival site YouTube)