There is now more activity in the “internet of apps” than on the “traditional” web. Most of this is invisible to marketers. Isn’t it about time we rethought how we measure digital activity?
Foursquare
5 social media trends to watch
photo credit: cycle60 There are some social and digital trends which seem to hit like an avalanche, and others that build quietly and don’t go away. I wanted to share this list, as a bit of a combination of both types, originally written for The Communications Council of Australia. You can substitute “social” with “digital” because there’s […]
Women use social mobile more than men
Nielsen posted these mobile social stats from December 2009 about the gender differences when accessing social networks via mobile devices. You may be surprised to discover women were found do use their phones to “tweet” and “friend” 10% more than men. Nielsen research also showed the 35-54 age group had more active mobile social networkers than any other group.