The post I did on the weekend, How not to use twitter HabitatUK a case study, hit a chord on Social Media Today. It was the most viewed post, and it obviously struck a chord with the Twitter community because of spammers use of hashtags. It was picked up by the Guardian and Sky News. As a consequence, the Habitat press office contacted me this week to apologise for the matter, and asked me to post this on their behalf. Here’s what they said:
Habitat
How not to use Twitter: HabitatUK as a case study
Habitat is a trendy furniture store, set up by Terence Conran in the 1970s, for those who’ve never been to the UK its like a slightly more upmarket version of Ikea. @HabitatUK turned up on Twitter a couple of days ago, and decided to use trending topic #hashtags at the start of their tweets to get noticed. They used ones that had absolutely nothing to do with furniture, decorating, or shopping, but obviously the top hashtags for Thursday evening AEST such as #iPhone #mms #Apple and even Australia’s Masterchef contestant who got voted off #Poh. I found these on Twitter Search: