My 6-month contract at M&C Saatchi Sydney comes to an end with February 2014. After a challenging stint as Social Media Strategy Director, heading up the social thinking at Australia’s biggest agency, and with a number of pitch wins under my belt, I’ve decided to reboot, and try something new. Starting in March, I’ll be […]
Tiphereth Gloria
The future of journalism – should media think like tech companies?
I went to a new type of media briefing a couple of days ago. “New” because it was the old media world reaching out to engage with the new media world. The old media in this case was News Limited’s masthead The Australian – shortly launching their digital subscription/ freemium business model, a.k.a paywall. And as uneasy as it would have made the old guard feel, the proof was that we, the new media world of bloggers and social influencers, were there to chat, ask questions and perhaps offer insights, in our analysis of where the future of journalism was heading. The old guard is listening.